Appendices 1 - 5
Community Cultural Plan
Appendix: 1
Laguna Beach Community Cultural Arts Task Force
Participants,
Last Name |
|
Affiliation |
| Adam | Iris | Art-A-Fair, Arts Commission |
| Addonizio | Ellen | Festival of Arts |
| Anderson | Ken | Arts Commission |
| Benford | Joan | Former Arts Commission, LAM Director of Education |
| Blackburn | Kathleen | Laguna Beach City Council |
| Cox | Bobbi | Board of Realtor, Chamber of Commerce, Rotary |
| Evans | Michael | Artist |
| Fegraus | Mary | AAUW, Laguna Canyon Foundation |
| Fitzgerald | Adrienne | Gallery Owner |
| Gray | Linda | North Laguna Association, Board of Realtors |
| Hall | Bonnie | ARTS Orange County |
| Hargraves | Carol | Brandy’s Friends |
| Heed | George | The Laguna Playhouse |
| Ingwerson | Lona | Arts Advocate |
| Jenett | Jon | SchoolPower |
| Jones | Julita | Arts Commission, LOCA |
| Kiraly | Patti Jo | Sawdust Festival |
| Kollenda | Pat | Arts Commission, Co-chair Cultural Plan |
| Lashley | Jim | Arts Commission, architect |
| Lottes | John | Art Institute of Southern California |
| Mas | Susan | LB School Board |
| Maurice | Fitz | Artist, Gallery |
| Maxwell | Kim | Boys and Girls Club |
| Moffett | Jacquie | Festival of Arts |
| Nelson | Diane | Gallery Owner |
| Penninger | Amy | Arts Advocate |
| Prewitt | Cindy | Artists’ Theatre |
| Reynolds | Carol | Arts Commission, Co-chair Cultural Plan |
| Reynolds | Carole | Arts Commission Chair 1995 |
| Shields | Doris | Arts Commission Emeritus, Music in the Park |
| Spalione | Kathleen | Visitors Bureau |
| Stamberger | Marcia | Imagination Celebration, LOCA |
| Stein | Rick | The Laguna Playhouse |
| Thomas | Les | CPA |
| Thornton | Sandy | Laguna Beach Chamber of Commerce |
| Tiner | Peter | LBHS Art Teacher |
| Turner | Lynn | Ebell Club |
| Vine | Naomi | Laguna Art Museum |
| Wilson | Nancy | LB District |
| Young | David | Festival of Arts |
APPENDIX: 2
Laguna Beach Community Cultural Arts Task Force Questionnaires
One of the first activities for the Task Force was the conducting of a community-wide comprehensive cultural needs assessment. Members of the Task Force accepted assignments and distributed 225 questionnaires in addition to the questionnaire published in the local paper, Laguna News. See attached samples of the questionnaires from Conducting a Community Cultural Assessment: A Work Kit, published by The Arts Extension Service. Representatives from Government, the Arts, Education, Business and Residents returned 80 questionnaires. Some of the results are as follows:
Business and Industry Questionnaire:
-
Do you believe that the level of cultural activity influences the climate for business in the community? How?
- Yes - Laguna’s main attraction to visitors and residents is the cultural climate. The more diversity offered as well as the number of events is tantamount to attracting people to our community.
- Yes - It establishes an ambiance that dictates work. A sufficient level attracts other businesses and customers. Most living of today’s life is unique especially in Laguna. If the level of culture is high - it influences climate for business.
- Yes - Elevates. Culture is a huge draw to any community.
- Yes - Upgrades community.
- Yes - It is strong.
- Yes - Cultural activity is a big draw for our city - the more the better. That is why people come here.
- Not Much
- yes - Constructive outlet for expression. Higher learning capacity for students. Reduction in vandalism. More appealing atmosphere draws people to the city.
- Yes - General feeling of community through these activities.
- Yes - It is an integral part of our local community.
- Yes - Different cultural activities attract different consumers. Art is not only a viable business here in Laguna, but all the cultural activity relating to art attracts visitors.
-
Do you believe that the level of cultural activity in the community affects the area’s quality of life? How?
- Yes - I personally reside here due to the cultural activity. It is essential for quality of life.
- Definitely - It widens horizons and makes people aware of different cultures of the world.
- Yes - Participating and enjoying the cultural aspects are what add distinction and define the quality of life. There wouldn’t be quality of life without cultural activities.
- Yes - Improves and stabilizes.
- Yes - Being cultured means being educated in a sense the more culture one has, the more he/she can enjoy the vast possibilities of entertainment, arts, etc.
- Yes - Ethnically pleasing. Educational.
- Yes - Offering family and individual entertainment.
- Yes - Gives the city a focus of a common interest. The heavy influence of visitors is usually positive to the quality of life. However, when you add the beach-goers to the art lovers, overcrowding occurs.
-
As a business person, how would you rate the cultural activity in the community - strong, OK, weak, needs improvement, etc.? (#) equals number of responses
- Strong (5) - But we can always grow.
- Needs improvement
- Between OK and strong
- OK (3) - Also need a friendly atmosphere in town
- Weak(2) - In that it seems to be kept amongst itself
- In past great, but has grown stagnant
- Cultural events are usually weak and usually privately sponsored. The City should spend more time getting its citizens involved in cultural activities.
-
What would you like to see more of? Why?
- Cultural activities for children and adolescents.
- Traveling art shows, concerts, plays, benefits at Irvine Bowl.
- Carnivals, more outdoor seminars of art, museum activities, tours of art around the City.
- Balance of art and music and talent and civic affairs.
- Larger effort to attract tourism.
- Music and Dance.
- Ballet, dance, classical music, community theater with year round shows.
- History days. Pass along traditions and facts.
- Community involved arts and entertainment.
- Street fairs, parades - something to bring the community together.
- It would be nice to have hosted tours of galleries and art workshops, and home display art tours. More people would become involved.
-
Does your business support cultural activities in the community? How? (#) equals number of responses
- Yes (8) - Personal support more than anything. Underwrite benefits, display local artists. Personally - financially and attendance. Personal participation, money. Donations (2 responses). Boys and Girls Club functions. Gift certificates, personal support.
- No (4) - One response - My business is not located in Laguna Beach.
-
What is your feeling about financial support from business for cultural activities? Are businesses giving as much as they could?
- No Business and arts could work to support each other.
- Business could support arts. Some are OK, others are giving no support.
- Yes Business should help.
- Business can barely afford to stay afloat let alone support arts.
- Should support.
- Don’t Know
- More could give more.
- There are other methods of giving other than financially.
- Business shouldn’t be held responsible for supporting community.
- Business can support cultural activities and help their own cause at the same time. If business does not benefit in some way, what is their motivation for supporting these activities? Businesses are probably supporting as much as their interests allow, but they are likely not represented properly in the planning process of cultural activities.
Artist’s Questionnaire:
Do you define yourself as a professional or avocational artist?
12 Professional 0 Avocational
-
What, if any, professional or avocational support needs are most pressing for you? For your colleagues?
- Financial - just paying the bills, taxes.
- Lack of reasonably priced metered parking.
- Economical customer parking and fine art promotion.
- A couple of well-lit community classrooms.
- Continuing education.
- Networking association for artists and a place to show besides Sawdust.
- Local artists having their art in public places.
- Lack of City support; the enormous rents our artist have to pay to live here.
- Good municipal exhibit space, good fine art galleries.
- Lack of venues and a lack of commitment to culture by the general public.
-
Does the community offer you the necessary resources to work at, support and show your art? (#) equals number of responses
- Yes (4) - Sawdust, Winter Fantasy, street shows. We have a shop in Laguna Village. This has been a place where we have had the ability to stay in business.
- No - (5) The City is too prohibitive in giving permission to have banners and other attention getting devices for special events. Only because of the Sawdust am I able to show. We need more emphasis on Laguna as an art colony. If an artist can afford the cost of a permit, they should be allowed to paint and sell their work in public places. In the available galleries in order to pay the high rents, they will take anyone - amateurs with pros. I cannot afford to do this career-wise. Rents are too high, the summer shows are too commercial and closed-minded, the galleries are too worried about sales.
- Yes - Summertime
- No Wintertime. Stores and art galleries - artists can’t afford the commission.
-
What issues within the community affect your ability to work at your art? (#) equals number of responses
- None (4) - (one response - at the moment of which I am aware.)
- I hope we are finally accepted as contributing members to the entertainment of visitors when we hold our street shows.
- High rent for a gallery and lack of studio space.
- High rents; lack of consistent business throughout the year.
- Lack of medical support; art supplies; affordable education.
- Can’t do anything about the problem. The artists have lowered their standards by flooding the market with prints.
- Economic. Also this community as a whole lacks commitment to the arts.
-
What attributes or strengths of the community have a positive effect on your art?
- Art oriented; art festivals, museums, galleries.
- It is known as an art community and that helps.
- Year-round visitors interested in fine art.
- The fact that Laguna is known as an artist’s community.
- It is known widely as an art colony.
- Sawdust.
- Sawdust Festival, schools, people in the community.
- It is recognized as an art colony. Artists are accepted as professional people.
- Gallery Row is a model of what can happen when business, residents, and the City work together.
- The fact that there are many top artists living here and they support each other.
- The festival, Diane Nelson-Peter Blake galleries.
- Besides having some nice places to look at, the ocean, there are none.
-
What could make the community a more desirable home for working artists?
- Lower cost studio/housing.
- Better art supply store; more publicity from the local papers.
- Economical rentals and low interest home purchase loans.
- More artist workshops or classes.
- Workshops; classrooms; an area where we could display on a regular basis on a co-op arrangement.
- Special art studios that are reasonable.
- More support and less intolerance from town shop owners.
- Affordable educational facilities. More artist supply businesses. Housing (live-work project). Artist co-op.
- Put a moratorium on the galleries in town…truth in advertising.
- A multi-cultural art center where qualified artists could supplement their income by teaching.
- Less tourist art, but I guess you’ve got to take the bad with the good!
- The City must give landlords incentives so that artists can afford a nice studio to work in. Create more venues for art that are unaffected by the need to sell art to pay the high rents. Make a real commitment to all the arts so that the cultural heritage of Laguna doesn’t go down the drain. Create a real concern for art that has nothing to do with commercial concerns.
Community Self-Perception Questionnaire:
-
What comes to mind when you think of the “cultural life” of our community?
- Art, music, surfing, friendly, bohemian people.
- “recreational," open-minded cultural interest, appreciation of arts.
- Painting, sculpture, festivals
- Diversity
- Village life in Laguna; historic buildings; small town in a large metropolitan county.
- Lots of art, music, and some weirdness.
- Galleries, festivals, natural beauty.
- Performing arts - Playhouse, Ballet Pacifica
- Fragmented
- Art in various forms.
- Great dining in town.
- Exposure to and active concern by members of community to all art forms.
- Active and diverse; one of the best community theaters, three festivals.
-
What represents the best of our community’s culture? Why?
- People here are still real friendly and compassionate.
- Open-mindedness.
- Small town with unique personality.
- Art. It communicates to the masses.
- Small artists at festivals; small shops displaying local arts; concerts in the park.
- Hare Krishnas, festivals.
- World renowned pageant, galleries, festivals, fun and educational.
- Residents who care.
- Tolerance of various groups.
- Forest Avenue and village area. Living art.
- Theater, a fine arts institute, Laguna Art Museum, long standing dance school and company, arts festivals, AIPP.
- Museum.
-
What represents the worst? Why?
- Yuppie developers who want to destroy the spirit of Laguna.
- Commercialized art.
- Metermaids. No parking.
- Bums, corrupt youth.
- Traffic, T-shirt shops, parking. Need more businesses to meet local needs.
- City Council’s collective thinking that more galleries promotes culture.
- Indifference, lack of interest or affordable work space for artists.
- T-shirt shops.
-
What kind of reputation do you think our community’s cultural offerings have within the town? In neighboring towns? In the region? Among visitors? (#) equals number of responses
- Stop gay pride.
- Generally very good; outsiders characterize as funky; off-beat.
- Good (2) (one response - People outside speak highly of Laguna.)
- We believe we are liberal but act conservatively.
- Town of kooks.
- Well financed. Good reputation from regional and international locations.
-
Is that reputation fair? If not, what can be done to change it?
- We don’t have to “gay/lesbian” resort of the ‘90’s.
- OK - do nothing.
- Yes (2) (one response - Organize.)
- Better traffic circulation and parking.
- Learned to live with it.
- Hope reputation changes for better with new art director.
-
What do you think are our most important needs for cultural development?
- Fire politicians; remember that Laguna is a place of beautiful beaches and people.
- Good quality music.
- Avoid over building/development.
- Interracial recognition.
- Keep it accessible.
- Involve students. Represent them.
- Well rounded.
- A coherent plan with objectives to promote art and artists.
- Funding.
- Keep encouraging arts.
- Young people should be exposed and encouraged in the many art forms. This can lead to involvement.
- Something for teenagers; art festivals that include teens and young adults.
Community Activity Questionnaire:
-
How important to you are the arts and culture that are available here?
19 Very Important
1 Moderately Important
-
Are you satisfied with the ways you can spend your leisure time here?
7 Very Important
12 Moderately Important
1 Not much to do
-
How do you feel about the amount of arts activities that are available for your children?
1 Plenty available
4 Moderate amount available
2 Limited amount available
-
What kinds of arts activities seem to be most needed in the community?
8 Festivals/fairs/community events
3 Classes for art instruction
9 Performing arts presentations (dance, theater, etc.)
13 Outdoor concerts
8 Museums/art exhibits
0 Folkloric events
8 Literary activities
4 Library programs
4 Historic programs
4 School art programs
5 Community theater
5 Social dancing (folk, square, contra)
-
How often do you attend a cultural event such as a play, concert, museum folk festival, etc.?
1 Once or twice/ year
2 Three to five times/year
2 Five to ten times/year
16 More than ten times/year
-
How do you obtain your information about cultural/leisure time activities?
Newspapers, mail, subscriptions, word of mouth
-
Do you use resources in surrounding communities to meet your cultural needs?
10 Yes
3 No
-
Would you participate in more activities if they were offered closer to home?
11 Yes
1 No
Cultural Organization Questionnaire:
-
What do you consider to be the three most pressing issues facing your organization’s future?
- audience development, donor development, artistic development
- greater publicity to reach new participants, recruitment of younger participants, local location for annual festival
Education Questionnaire:
-
What should be included in arts education?
- The opportunity to receive training in all visual and performing art forms.
- The opportunity to exhibit student works.
- The opportunity to visit professional and peer-generated productions.
- Wide range of art mediums included in curriculum.
- Class in art history.
-
Are these presently being provided?
- To a fair degree. We can always do more.
- Yes, school district and school board supportive of the art program.
- Recent introduction of the computer graphics course.
Government Questionnaire:
Summary of responses from four council members and two planning commissioners:
-
From the viewpoint of community planning and development, what are the community’s key cultural assets and weaknesses?
Assets
Number of cultural venues, art galleries, and an art school. Artistic heritage - art colony. Culturally appreciative residents, local artists part of the community
Weaknesses
Aging reputation, lack of artistic statement, Art Commission has focused on logistical or regulatory issues rather than strategic planning. Too much low-end art, lack of aggressiveness in promoting and marketing cultural assets. Lack of cohesiveness in any one direction. Better analysis of our community’s statistics for cultural planning.
-
Questions 2 - 4 were concerned with the issue of should and how local government can support cultural development.
- All agreed City should be concerned about cultural arts in Laguna Beach.
- Encourage better marketing and coordination of event
- Monetary support.
- Attract visitors year round to utilize facilities. Help develop more events.
- Create more facilities.
- Continue to be creative with community assistance grants, better planning for one-time needs.
- Recruit one or two world-class museum “anchors”.
- Continue to work with Visitor’s Bureau and business community to make Laguna Beach a high-end destination.
- Facilitate use of local venues. Regulatory benefits.
- Funding for staff for cultural arts coordination.
- Provide a forum for the arts community.
- Provide citywide cultural arts calendar.
- Continue to look at parking needs.
-
How can cultural assessment and planning best be integrated with other community planning efforts?
- Part of overall economic development plan.
- Use of planning process to incorporate cultural arts into new developments - Village Entrance.
- Focus attention on certain areas of Laguna Beach - downtown Forest Avenue galleries (without cars) or North Laguna’s Gallery Row.
- Cultural Arts Plan becomes part of the City’s long term strategic plan.
Arts Commission meets regularly with other City commissions.
Appendix: 3
Laguna Beach Venues
| Venue | Address | Telephone | Seating | Stage,
Amenities |
|---|
| Art A Fair | 777 Laguna Canyon Road | 714-494-4514 | | open air grounds, small stage |
| Artists’ Theatre | 625 Park Avenue | 714-497-7769 | 474 | traditional stage with fly, recently remodeled |
| Bluebird Park | City of Laguna Beach | 714-497-0716 | 800 seating on the grass | open air grounds, performance knoll |
| Boys and Girls Club of Laguna Beach | 1085 Laguna Canyon Road | 714-494-3000 | small gymnasium | |
| Coolsville | 775 Laguna Canyon Road | 714-376-2048 | 499 Occupancy | 1500 sq. ft. floating aluminum dance floor |
| Festival of Arts, Forum Theatre | 650 Laguna Canyon Road | 714-494-1145 | 232 | small stage |
| Festival of Arts, Irvine Bowl, amphitheater | 650 Laguna Canyon Road | 714-494-1145 | 2600 | stage and full orchestra pit |
| Festival of Arts Park-like Grounds | 650 Laguna Canyon Road | 714-494-1145 | 2 acres | |
| Laguna Beach Woman’s Club | 286 St. Ann’s Drive | 714-497-1761
Laguna Village Real Estate, Carol Kelchner | 200 Occupancy | small stage, piano, kitchen, outdoor area, hardwood dance floor |
| Laguna Playhouse, Moulton Theater | 606 Laguna Canyon Road | 714-497-ARTS | 418 | 2400 sq. ft. open stage with false proscenium, no fly |
| Laguna Playhouse, Theater Two (in development) | 32356 Coast Highway | 714-497-ARTS | 225 | 1000 sq. ft. thrust stage, no fly |
| Neighborhood Congregational Church | 340 St. Ann’s Drive | 714-494-8061 | 150 Occupancy | small stage, sound system, piano, kitchen |
| Sawdust | 935 Laguna Canyon Road | 714-494-3030 | | open air grounds, raised dais |
| Unitarian Church | 429 Cypress | 714-494-7459 | 90 | small stage, sound system, kitchen, quiet room |
Information listed above is as accurate as possible. Call for updated and additional information.
Appendix: 4
Job Descriptions
Huntington Beach, Title: Manager, Arts and Cultural Affairs Division
Summary: General administration, development and direction of the division. Incumbent functions as member of the department’s management team in the overall administration and planning processes of the department.
- Reports to and consults with the department director.
- Performs full scope of supervision.
- Acts as liaison to the Allied Arts Board, Historic Resources Board and Huntington Beach Historical Society.
- Acts as campaign manager for the Huntington Beach Art Center Foundation.
- Assists community organizations such as Arts Associates, Huntington Beach Concert Band and Huntington Beach Playhouse.
- Assesses community needs relative to cultural services.
- Plans and directs facility development.
- Manages and Implements programs.
- Determines and administers budget.
- Determines and maintains division policies and procedures.
- Manages contractual services and directs efforts between city agencies and outside groups.
- Develops funding mechanisms and is responsible for grant writing for the division.
- Develops and presents written and oral communications to the city agencies and community organizations.
- Represents the city at various special events and activities.
- Maintains city’s permanent art collections and cooperates with local organizations to preserve historical sites, artifacts and cultural heritage.
- Assists with special projects as assigned.
- Serves on various standing and ad hoc committees, such as the Development Design Concept, Downtown Open Space Planning, and the Historic Issues Committees.
- Handles all special events and film permitting for the City.
Carlsbad, Title: Arts Manager
Definition: Under general direction, to perform professional, technical and administrative work in directing a Citywide Arts program; and to do related work as assigned.
Examples of Duties:
- Plan, organize, direct, coordinate, and evaluate the Citywide Arts program.
- Prepare and administer the budget for the Arts program.
- Prepares, tracks and reviews applications for funding assistance with other governmental agencies and private foundations.
- Prepare complete reports and make presentations on the formulation of policy and procedure, staffing, and organizational requirements.
- Coordinates arts programming with other City departments and outside agencies.
- Responds to citizen complaints and requests for information.
- Provide technical and staff assistance to the Arts Commission.
- Plan and implement informational programs to stimulate and maintain interest in the Arts.
- Supervise, train and evaluate staff.
Qualifications:
-
Knowledge of:
- Principles of organization, administration, budgeting and personnel management.
- Performing and Visual Arts.
- Principles and practices of arts administration, including promoting, grants securing, fund raisers, program planning, implementation, and evaluation.
- General arts legislation and programs.
-
Ability to:
- Communicate clearly and concisely, orally and in writing.
- Establish and maintain cooperative relationships with those contacted in the course of work.
- Negotiate contracts.
- Plan, implement and evaluate community needs and desires for arts programming.
- Arrange and coordinate special events.
-
Experience and Education:
City of Newport Beach, Title: Cultural Arts Coordinator
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