Transit Program Service Analysis

About the Project
The City of Laguna Beach is currently working on a Transit Program Service Analysis.  The Transit Program Service Analysis will look at ways to improve transit services to improve service levels, contain costs and consider options for revenue enhancement.  When completed, the analysis will provide options for the improvement of transit programs to benefit all system users. 

What are “Transit Program Services”?
Transit Program Services include; the mainline (daily) bus service, the Summer Trolley service, the senior transit program now provided by Sally’s Fund and the taxi voucher program.

Mainline service operates Monday through Saturday on three fixed routes using three buses .  Monday through Friday the system operates from 6:30 AM to 6:30 PM.  On Saturday the system runs from 9:30 AM to 6:30 PM.  The Gray Route services Top of the World, North Laguna and Laguna Canyon.  The Blue Route services Arch Beach Heights and Bluebird Canyon.  The Red Route services Downtown to the Ritz Carlton and from the Ritz Carlton back to the Downtown.

Summer Trolley Services run for ten weeks during the summer from the end of June until the beginning of September.  The dates move slightly each year, but always end on the Sunday before Labor Day.  Up to 26 vehicles are used to provide free transportation.  There are three routes that trolleys run.  The Canyon Route runs from the Act V parking lot to the Bus Depot and stops at the Festival locations in Laguna Canyon.  The North Route leaves from the Bus Depot and heads north on Coast Highway and turns left onto North Cliff Drive past Heisler Park and back to the Bus Depot.  The trolley stops at several designated locations along the route to pick up and drop off passengers.  The South Route begins at the Bus Depot and then heads south on Coast Highway to the Ritz Carlton and then turns around at the Ritz Carlton and head back to the Bus Depot.  There are several designated stops at lodging locations and other locations of interest for the purposes of picking up and dropping off passengers. 

Sally’s Fund provides free rides to seniors to the Senior Center and other designated locations year round under a contract with the City of Laguna Beach.  Sally’s Fund uses a City van to provide services.

Taxi Voucher Program allows Laguna residents to purchase a voucher for $5 which can be used for a taxi to carry up to four people.  The taxi trip must stop in the downtown.  This program is available Monday through Saturday after 5 PM and all day on Sunday.

Project Timeline
An update on the community survey and ridership data, along with preliminary options for City Council consideration, is scheduled to be presented to the City Council in early 2015. 

Get Involved
Stakeholder meetings were held with seniors, the Chamber of Commerce, Visit Laguna and a Planning Commission subcommittee.  In addition, two public meetings to review transit concepts were held on January 15, 2014 and February 10, 2014 where the service analysis document was reviewed and comments taken from meeting participants.

Another public meeting date and time is to be determined to further review transit concepts and obtain public input. 

Contact Us
For more information about the project, please contact:
Benjamin Siegel, Deputy City Manager/Director of Community Services
(949) 497-0352

Laguna Beach Transit Workshop Presentation
IBI Transit Existing Conditions
Mobility & Transit Community Workshop Power Point Presentation 6-10-14

Community Services Department, 515 Forest Avenue, Laguna Beach, CA 92651, (949) 497-0504