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City of Laguna Beach

Developmental Information Guide 14

- Sign Permit Guidelines

When is a sign permit required?

A sign permit is required whenever you are constructing, moving, altering, establishing, painting or creating a temporary or permanent sign in any area of the City. It applies to signs on the interior of windows, but not to areas located more than three feet from any window or visible opening. Any public notice or warning signs required by applicable local, state or federal regulations or laws are exempt from the sign regulations. Certain building name, open house and real estate signs which comply with the sign regulations concerning size, design, location and posting requirements, and window signs not exceeding 20% of the window area or up to maximum of twenty square feet are allowed without a sign permit. Please refer to the Sign Ordinance, Chapter 25.54 of the Code, for details concerning the sign regulations.

Who reviews and approves sign permits?

Most signs require the review and approval of the Design Review Board, but signs in conformance with an approved sign program or business name signs that have a letter height not exceeding eight inches, which are in conformance with the standards and do not exceed ten square feet or 50% of the maximum allowable sign area for the site may receive administrative approval by the Community Development Director. City staff will be able to advise you on the applicable review process, and applications must be submitted on forms provided by the Community Development Department.

What information is required?

Prepare and submit a complete set of plans and an application for each sign. A complete set of plans includes:

  • A colored graphic drawing of the proposed sign, drawn to scale. Indicate the dimensions and area of the proposed sign, including the dimensions of the letters.
  • A site plan showing lot, structure and sign dimensions and locations. Indicate the total business area.
  • Elevation(s) of building, including existing and proposed signage with dimensions.
  • Color chips and/or color brochure samples of all sign materials, including fabric, on an 8-1/2" X 11" sheet. (Material samples, poster board, cardboard or foam core will not be accepted.)
  • All lighting specifications and/or brochures of fixtures and bulbs including lumens.
  • Colored photographs of the site and any existing signs.
  • A complete building permit application is required for any monument (ground) sign or new awning sign.

How is sign area computed?

Sign area is computed by establishing and measuring the simplest geometric shapes) that will encompass the outer limits of the sign, including any material or color forming an integral part of the background, but not including any supporting framework or bracing. A background panel of not more than two inches, painted the same color as the wall or structure to which it is attached, will not be considered part of the sign. The sign area for a sign with more than one face shall be computed by adding together the area of all sign faces. All individual signs on a lot are added together and compared to the maximum allowable total.

Lots fronting on two or more streets may be permitted the maximum allowable sign area for each street frontage. Properties having secondary frontage on a public alley may be permitted a wall sign at the entrance to the building from the alley. The basic rule for calculating the maximum allowable sign area is one square foot for each linear foot of street frontage, up to a maximum of 150 square feet per site.

How is the height of a sign computed?

The height of a sign is computed as the distance from the base of the sign at normal grade to the top of the highest attached component of the sign. Normal grade is the lower of the existing grade prior to construction or the newly established grade after construction, exclusive of any filling, berming or excavating solely for the purpose of locating the sign. In cases where the normal grade cannot be reasonably determined, the normal grade shall be equated to the nearest street curb elevation or street centerline elevation. if there is no curb.

Are some signs prohibited?

Yes, all signs not expressly permitted or exempt from regulation are prohibited. Such signs include, but are not limited to:

  • Animated or moving signs
  • A sign for a non-existing or closed business
  • Permanent banners or beacons. (Temporary banners, which are a maximum of 15 square feet, are permitted for UD to 30 days with a temporary permit. Earth-tone colors should be used.)
  • Directly lighted signs, including neon or fiberoptics
  • Inflatable signs and tethered balloons, except as allowed by temporary permit
  • Portable and pole signs
  • Outlining of the outside of buildings with gaseous tubing, fluorescent or incandescent lights

What sign materials and illumination techniques are appropriate to incorporate in sign design?

Signs should incorporate materials reflective of the village atmosphere of Laguna Beach, such as wood and brass. The style, materials and colors should be compatible with the building architecture and streetscape.

Special attention should be given to signs in the downtown and other pedestrian-oriented areas. For businesses open only during the day, lighting is generally discouraged. Any proposed illumination is limited to: indirect, incandescent or fluorescent lighting; one, 100-watt bulb or 1740 lumens per sign face; and, lighting must be placed in a screened, reflector bowl or similar feature to eliminate glare to the public.

For more information contact:

Department of Community Development
505 Forest Avenue
Laguna Beach, California 92651
(949) 497-0713

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