Measure LL: Vital Services Measure

NOTE: Measure LL passed with nearly 80% of residents voting "Yes" on November 8, 2016.

On July 26, 2016, the City Council approved a ballot measure to be placed on the November 8, 2016 General Municipal Election for voter consideration to increase the Transient Occupancy Tax ("TOT") rate from 10% to 12%.

TOT is paid by tourists who stay in hotels and other lodging establishments for a period of thirty (30) days or less.   

Revenue from TOT is placed in the City's General Fund for general City operations and services, including the protection of beaches from pollution, police and fire protection and emergency response, public works, and utility undergrounding to prevent fire and power outages.

Click here to view a one-page infographic summarizing Measure LL.

On the November 8 ballot, Laguna Beach residents will be asked the following ballot question:

To provide services and improvements needed to accommodate millions of annual visitors, protect beaches from pollution and provide fire, police protection and emergency response, parking, utility undergrounding to prevent fires and power outages, and other services and improvements, shall City of Laguna Beach adopt an ordinance increasing transient occupancy taxes paid only by hotel and other rental guests from 10% to 12% until ended by voters, providing approximately $2,000,000 annually, with audits, all funds only for Laguna Beach? Yes


The following information may be useful:

Fact Sheet regarding Measure LL

Resolution 16.068 City Council Support for Measure LL, Intent to Prioritize Spending Options, and Intent to Establish a Citizens Audit Oversight Committee

Staff Report from July 26, 2016 City Council meeting regarding TOT ballot measure

Resolution 16.063 Calling Election and Placing TOT ballot measure on the November 8, 2016 ballot

City Attorney's Impartial Analysis and City Manager's Fiscal Analysis of Measure LL

Notice of Deadline to File Direct and Rebuttal Arguments in Favor of and Against Measure LL